Unveiled at the start of April 2018, Glampingly, created by the award-winning team behind Cool Camping, features over 800 different properties and focuses solely on luxury glamping accommodation.
Already to date, glampingly.co.uk has featured in The Times, The Telegraph, The Guardian, The I, The Mirror, The Mail on Sunday, The Star, The Sun and The Observer, along with well-known magazines such as Stylist and Closer.
“It’s been an excellent year for press coverage across the industry”, Glampingly founder Jonathan Knight told The Farm Business Innovation Show. “Good weather and a growth in ‘staycations’ has increased the interest of journalists and publishers, while the launch of our new website has helped shed light on a host of brand new glamping properties.”
Big winners from the early press coverage have been the unique and more unusual glamping sites in the Glampingly collection. A floating cabin that sits on a lake in Pembrokeshire has been billed as one of the UK’s best glamping sites in multiple newspapers, while suspended, dome-shaped treehouses in Wales and a converted helicopter in Sussex have also featured heavily.
“The national press have recognised that glampingly.co.uk is the perfect place to find new accommodation and bespoke glamping properties,” Marketing Manager James Warner Smith observed. “When journalists come to us, they’re looking for something new that their readership haven’t seen before, so it’s the more unusual accommodation that generally stands out. We’re more than happy to help contribute to them and offer our recommendations.”
Part of the new website’s success is undoubtedly down to the more established Cool Camping brand. Founded in 2006, the company is considered one of the first to champion the (then-nascent) glamping trend and bring it into the mainstream with an innovative glamping chapter in their 2007 publications and the first ever glamping-only guidebook, Glamping Getaways, published in 2011.
“When we launched Glampingly in April this year we made no bones about the fact that it was put together by the same team behind Cool Camping,” Warner Smith continued. “We’ve managed to use our reputation for recommending the best camping and glamping sites over on coolcamping.com and build a new high-end accommodation focus for glampingly.co.uk.”
“While Cool Camping continues to go from strength to strength and has increased its booking figures every single year, we’re thrilled that Glampingly is clearly already well respected by the press in its own right.”
Glampingly’s top tips to help boost your own press coverage:
1) Invest in good photography: Travel media outlets look for eye-catching images that will look good online or spread across the pages of their magazine. Getting a professional photographer to visit your glampsite and take high-end, high-quality images makes every bit of difference.
2) Work with the experts: List your business with well-known, reputable brands like Glampingly who receive regular press coverage and can promote your business to the mass media on your behalf. If you have the budget, you could even invest in a PR company.
3) Write press releases: Do a little research on how to produce a press release and send them to local news outlets and media. Even local newspaper articles begin to give you an online presence, which will help boost your rankings on search engines like Google.
4) Establish your USP: From designing your glamping site you should already know what your unique selling point (USP) is and who your target audience are. Think of the media that’s most relevant to your audience and create specific press releases for those outlets.
5) Update your content: Make the effort to keep online content (not just your own website) up to date, by checking third-party websites regularly and updating them on fresh news or information about your glampsite.