About Amanda Watson
Amanda Watson is Managing Director at specialist publisher and consulting business Watsons Directories Ltd. Amanda holds a BSc(Hons) Equine Science, is a qualified Instructor, has run equestrian facilities in the UK and overseas, lectured to degree level in equestrian subjects, worked in sector development, been industry representative on the National Council for School Sports and supported over 200 hardworking volunteers. She has also operated as a business consultant in the equine field. Skills outside the sector include editing, content writing, sales and marketing, market research and business development.
Watsons Directories’ publication The Equestrian Index, was launched in 2013 as a database of Equestrian Businesses and now hosts over 18,000 free to access business listings relating to the UK Equine sector. The database is managed by a team based in Watsons’ offices in Herefordshire who ensure the information is both up to date and relevant to our user base. The Index has been used to generate over 130 million search results, a figure which illustrates the usefulness of such a specific tool to equestrian consumers and businesses alike.
The Equestrian Index acts as a B2C and B2B marketing platform, industry consultants on a wide range of projects including highly targeted geographical contacts to international product imports, route to market, specialist research projects to identify market sectors, strategic marketing planning and implementation, copy writing, and media advertising planning.
A team of four top experts combine to discuss, debate, answer questions and give tips on starting, running or growing an equestrian business.
View the full line-up of live panel discussions/debates and submit your questions for the panel here.
The Equestrian Index:
The team will be on hand at The Rural Entrepreneurs event to offer in depth, industry specific knowledge to businesses looking for information relating the Equestrian sector and also to provide a point of contact to Equestrian Businesses wishing to diversify away from their main revenue stream or investigating their potential to do so.
Watsons’ is dedicated and passionate about increasing the viability of projects within the Rural sector!
If you have any specific areas of interest within the Equestrian Industry that you would like to enquire about, you can meet members of the team at the show on stand 470, or get in touch in advance to arrange a meeting time on firstname.lastname@example.org or call 01432 367977.