Kay Croot

FARMA/FRA – Farm Retail Association

Top 10 tips for running a successful farm shop

About Kay Croot

Croots Farm Shop is based at Farnah House Farm, Duffield, Derbyshire – the farm that Kay grew up on. Kay and husband Steve launched the farm shop ten years ago and it has gone from strength to strength, with an award-winning butchery, extensive deli, popular café and shelves stacked with quality local produce, as well as items from further afield. They are proud to be supporting local suppliers and offer locally produced beef, poultry and free range pork, with the added bonus of their home-produced lamb…along with our homemade sausages, pies, quiches and more! Croots have won more than 100 awards, including many Great Taste Awards

Kay joined the farm shop full-time in 2015 after spending more than 25 years in the retail sector, working with brands like Boots, ASDA and Aldi. She has been a buyer for Aldi, a central merchandising director as ASDA, and more recently held several senior roles at Boots including commercial director for various departments.

Running a farm shop in today’s marketplace can be a big challenge. Long standing FARMA/FRA member Kay Croot who together with husband Steve runs the award-winning Croots farm Shop & café and will share her top tips for running a successful farm shop.

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