Wednesday 9th November
Thursday 10th November
11.00 - 11.30
How to Use Psychology & Displays to Sell More 101
When it comes to attracting customers and encouraging spend, there are some simple dos and don’ts. Ever spontaneously bought items that weren’t on your shopping list? Or spent more on a high ticket item than you had planned? Psychology can help drive your sales and the way you use your displays in your business is a key factor. Welcome to the psychology & displays crash course.
11.45 - 12.15
From Bras to Bees: The story of BJ Sherriff
Angela sherriff tells the story of the BJ Sherriff family business making protective beekeeping clothing. Established in 1968 by her parents Brian and Pat Sherriff. Brian and Pat were specialist designers with years of manufacturing in the clothing industry formally having made military uniforms, lingerie, corsetry and swimwear for top international high street stores, like Marks and Spencer. Believing that beekeepers should look smart and realising that there was a real need for their hooded style of protection a range of premium quality, purpose made beekeepers'' apparel was created. Nearly 50 years later, BJ sherriff have customers all over the world and have built a reputation as makers of "the Rolls Royce", in beekeeping clothing. BJ Sherriff fans include Mary Berry, Monty Don, BillTurnbull and, even, John Chapple, The Queen''s BeekeePer. Angela will speak about how she carries on this legacy for fine quality beekeeping clothing to this day.
12.30 - 13.00
Planning and diversification – understanding the planning system
Diversification can take many different forms but do you need planning permission for your diversification project? Planning permission can be the key to unlocking the potential in your business or land however if you are changing the way you use your buildings or land then it is likely that you will need to apply to your local authority for permission to do so unless the changes fall within your permitted development rights. This seminar will seek to guide you through the planning system and provide examples of successful diversification projects that have gained planning permission.
13.15 - 13.45
Understanding and Exploiting Soil Health for Profitable, Innovative and Resilient Farming
This seminar will look at the role of soil biology in your farming system. Improving the health of your soil can benefit soil structure and nutrition, resilience in extreme weather conditions, and farm profitability. Using the learning from the AHDB funded GREAT soils programme and the Innovative Farming Programme we will examine how to assess your soil health and how you can use that knowledge to monitor the success of your soil management programme.
14.00 - 14.30
Emma Seymour – Sloan and Jo Cox
Beyond the barn conversion: What guests want from self-catering
What are customers looking for in a holiday property? Marketing Manager Emma Seymour – Sloan and New Business Manager Jo Cox take you through the key considerations for converting a farm building for holiday rental. Learn which features can increase your revenue, how to furnish and decorate for high booking levels and advice on choosing the optimum bed formation. Emma and Jo will run you through the trends in the market with an opportunity to ask questions.
14.45 - 15.15
Extra dwellings on the farm ? – your permitted development rights
This seminar will look at why Councils still seem to be refusing many farm building agricultural to residential permitted development planning applications. The process of a Class Q application will be discussed together with ways of improving your chances of success.
15.30 - 16.00
Diversification – the tax opportunities and pitfalls
This seminar will explore some of the opportunities and pitfalls in terms of tax planning that arise from farm/estate diversification projects. There are important factors, both in terms of lifetime taxes and IHT planning, that should be considered when planning any such project. It is always important to understand the issues properly before commencing the activity as the way it is structured in the first place can dramatically affect the financial return. Areas of focus will include: - Renewable projects - Holiday accommodation - Rental property - House openings - Weddings - Woodlands The session will look at the latest tax changes and cases that impact on these activities and will cover some of the key tax reliefs available.